Marketing departments and creative agencies are at a crossroads. Marketing departments are struggling with where to prioritize budgets (and who to hire to do the work!) – and if any of you attended the Evolve or Die SXSW session this past March, it’s clear that traditional agencies have just as many questions about navigating the digital arena. What does Digital Marketing really mean in 2015?
Jon and Jim will be offering real-time insights and updates from the ground in Austin using their personal Twitter handles (@DenverPRguy and @WoodrowWilson) as they attend sessions that cover the latest in digital communications, brand activations, discussions, and of course, the famous parties and concerts. And Ramonna and Laura will be speaking in Austin on Monday, March 16 at 5pm.
Creating great content requires creative ways to talk about your brand and it’s values.
In the past two months, three heavy hitters in the social media world have hired executives from traditional media companies to head up their content efforts. Why are traditional media experts being plucked for content-related, high-profile jobs?
As a new infographic posted by Ragan’s PR Daily illustrates, content marketing is an increasingly important marketing tool.