It’s Official, Longer Content Is In
For what seemed like an eternity (in internet years) quick, 500-word articles were the fastest … Read More >
The New Era of Creative Storytelling (Part 2 of 2)
In the Modern Age bigger isn’t better, but effectiveness is. And we have the means to measure effectiveness down to the penny. We need to stop trying to “go viral” or somehow duplicate the Super Bowl Oreo tweet and spend that time creating content aimed at cultivating specific, high-quality audiences instead.
CenterTable Adds 2 New Digital Marketing Experts
The CenterTable team recently grew by two when Rachael Roark and Olivia Ward joined the … Read More >
Aspect Ratios and Storytelling
A wide shot of the vastness of space. An intimate home video of a child’s … Read More >
SXSW 2018: Why Carly Rae Jepsen Should Be Every Communicator’s Inspiration
When you think about how to tell a story, you don’t usually think about numbers. … Read More >
SXSW 2018: Serve Ads to the Circumstance, Not Just the Individual
Next time you’re creating a content strategy think about your customers as human beings and consider all stages of the journey they are in with your brand.
The Digital Sales Funnel and Saying “Thank You” – Takeaways from Social Media Marketing World 2018
Facebook’s shift away from brand and publisher posts in our news feeds toward one-on-one peer interaction has left a lot of brand managers scratching their heads about staying relevant on the platform. The key – according to Social Media Insider Founder Michael Stelzner – will be unique and tailored content with the goal of prompting individuals to share with their peers. In other words, “being human at scale.”
Maximize Your Social Strategy in 2018
As January already stretches to a close, the relentless updates about new capabilities in social … Read More >
Lunch: The Answer to Your Content Collection Woes
“It’s just lunch.” It’s an online dating service as well as the answer to your … Read More >
CenterTable Acquires Fourth Wall Productions, Expands Video Capabilities
Given current user and content consumption statistics, incorporating additional video content into our integrated approach to digital marketing continues to be a growing need for our clients and their customers – so investing more resources in video is a no brainer.