Social Media Content: Are You Branding, or Selling?
Should social media be a space for branding/thought leadership or a function of your sales team?
When is Live Video a Good Idea?
There is a certain inherent viewer attraction to live video, even if the subject matter isn’t enhanced by the “live” factor. The problem with going live all of the time is eventually viewers will lose interest – or worse, individuals will mute or unfollow a brand/individual because “live video all the time” quickly becomes extremely uninteresting and/or annoying.
Better visuals are the key to social media success
You’ve probably heard that pictures are the king, or queen, of social media. But that … Read More >
Content is All Around You (Even if You Think It’s Boring)
Anyone who works in a warehouse, production facility or “in-the-field” probably doesn’t see a whole lot of intrigue from said workspace. But time and time again, we’ve seen audiences be completely captivated and engaged with behind-the-scenes content of how things are made, how machinery works, or what people do in their daily work routine.
Thoughts from CenterTable’s 6th SXSWi Denver Download
The Denver Download is a chance for our clients and partners who attended the SXSWi conference in March to share the knowledge they gained with other clients, partners and colleagues back here in Denver. This year’s panel consisted of Comcast’s Cindy Parsons, Sukle’s Dan Schultz, Children Hospital Colorado’s Elizabeth Whitehead and CenterTable’s Jim Licko. Here’s what we learned.
Consuming a Balanced Information Diet is Harder Than You Might Think
No matter where you stand on politics, these past few months have sure been a … Read More >
Three Things NBC and the Olympics Reminded Us About Content
TV ratings for the 2016 Olympic Games were down 17%, likely the result of NBC not focusing enough on social platforms, and when and where their audiences want to consume content. Here are three things we were reminded about content from the Rio games.
Denver Digital Summit: Creating Great Content
My colleague Will Holden and I had a chance to attend the Denver Digital Summit … Read More >
Meet Our Sister Agency – CenterTable
We’re excited to share the news that GFM launched our sister agency – CenterTable. Our clients consistently express the need to engage with their audiences in authentic and meaningful ways. With our sister agencies, we will continue to do so through an integrated and impactful approach.
We’ve Reached the Snapchat Tipping Point
Probably the most telling news that points to Snapchat’s coming of age is the fact that Facebook is now developing its own Snapchat-esque camera app.