GroundFloor Media & CenterTable Blog

No Advertising Budget? No Problem.

Silverton serves a fairly niche audience of hardcore skiers and backcountry enthusiasts, so they have to be that much more strategic to reach their customers in a meaningful way.

Social Media and The President of the United States

Most of us don’t have the luxury of Presidential-level content, but a lot can be learned from how a “buttoned up” office has approached, and succeeded in using social media channels to engage with its audiences.

The State of Digital Marketing – 2015

Marketing departments and creative agencies are at a crossroads. Marketing departments are struggling with where to prioritize budgets (and who to hire to do the work!) – and if any of you attended the Evolve or Die SXSW session this past March, it’s clear that traditional agencies have just as many questions about navigating the digital arena. What does Digital Marketing really mean in 2015?

Making Compelling Brand Videos

The biggest mistake often seen when it comes to video strategies is not keeping the audience top of mind throughout the process. There are so many styles, looks and feels with video that its easy to get distracted and lose sight of the actual purpose of the video. Keep these questions top-of-mind at all times…

Who are the Best Content Strategists?

In the past two months, three heavy hitters in the social media world have hired executives from traditional media companies to head up their content efforts. Why are traditional media experts being plucked for content-related, high-profile jobs?

The Value of Unbranded, Branded Content

Fans of your brand know what you’re selling, they know what you do. What they want from your content, written or visual, is to know who you are. Don’t miss an opportunity to tell them.