See how Starbucks has followed the PR crisis playbook closely after two African-American men were arrested at a Philadelphia Starbucks and learn why its response has been incredibly effective at neutralizing this crisis and showing that it takes discrimination seriously.
Air Force Academy General’s address to students and staff in response racial attacks that appeared on message boards at the school set the bar for effective crisis response.
As part of crisis communications training with our clients, we emphasize that unless you are … Read More >
I’m pretty sure everyone agrees that Seattle Seahawks head coach Pete Carroll is the biggest … Read More >
Anyone who has ever developed a crisis plan knows what a monumental, albeit critical, task … Read More >
General Motors’ internal jargon resulted in a major delay in elevating the Cobalt ignition switch to mission critical. Has the auto giant learned its lesson?
GroundFloor Media Crisis Expert Pens Article in Denver Business Journal
As social media continued to weave its way into the day-to-day life of more and … Read More >
Reporters are ditching phone calls in favor of email exchanges and even Twitter messages. What does this mean for your interactions with journalists?
GroundFloor Media’s Gil Rudawsky says don’t let your client get ensnared in a crisis because you didn’t do the research.
