Investigation quietly dropped, Lance Armstrong and PR team can take victory lap
During the two-year doping probe, the seven-time Tour de France winner’s PR defense was artful, according to GroundFloor Media’s Gil Rudawsky.
‘Off the record’ vs. ‘on background’: What every PR pro should know before talking to the media
Read this story before you give a reporter what you presume to be confidential information.
5 takeaways from the Papa John’s debacle
The pizza chain became a lightning rod for criticism after it insulted an Asian-American woman, and the incident provides crisis lessons for all PR pros.
When to say ‘no’ to a PR client
GroundFloor Media’s Gil Rudawsky, a crisis communication expert based in Denver, offers six red flags to help determine whether to pass on a potential client.
5 things PR pros can expect in 2012
Fasten your seatbelts; it’s going to be an interesting ride, particularly for crisis communication and issues managements, says Gil Rudawsky, of Denver-based GroundFloor Media.
Perception vs. Reality: How to Rebuild a Reputation
In the world of public opinion, perception is reality. What can a company or organization do when it has fallen from grace? Can a company or organization’s reputation ever be restored? What are the steps to restore a damaged reputation?
6 ways to respond to tricky interview tactics
GroundFloor Media’s Crisis Communication experts offer these guidelines to help you avoid getting fooled by a clever reporter
6 guidelines for drafting a crisis communications plan
It seems clear that Penn State didn’t have an adequate protocol in place. Don’t let that happen to you. Follow these tips provided by crisis communication firm GroundFloor Media.
9 audiences (that aren’t the media) to target during a crisis
GroundFloor Media’s Gil Rudawsky in his latest posts says you must communicate with news outlets during a PR firestorm, of course, but keeping these other groups in the loop can boost your messaging efforts.
6 essentials for your crisis response plan
Denver’s GroundFloor Media experts offer some tips on crisis response.