Hours after the crash of Malaysia Airlines in a disputed region of Ukraine, GroundFloor Media Crisis Communications Expert Gil Rudawsky was asked by a reporter for Ragan.com about how the airlines can do a better job responding to the tragedy.
When something bad goes public on the internet search engines, it can take years to minimize the damage. In the end, negative information never fully goes away.
As communicators with nearly 20 years of experience each, the team at GFM has seen almost every kind of communications crisis out there. From crises you can plan for – such as announcing a bankruptcy filing – to those you can’t see coming – like a natural disaster forcing a temporary business closure – there’s one common thread: having a tested crisis communications plan in place makes all the difference.
This month, PBS premiered a documentary called “The Fragile Trust” on the shocking story of former New York Times reporter Jayson Blair.
Some organizations still believe that they can fool their audiences. Two recent examples show why it’s just not possible in this day and age.
A Subway customer fed up with a lack of response about a sandwich he bought that he claims included a dead cockroach paid to have his complaint go viral.