GroundFloor Media & CenterTable Blog

Small Idea, Big Movement

I love great ideas! Especially the ones that start out small but then revolutionize an industry. In 2007, a like-minded group of individuals, including Pam Warhurst and Mary Clear, wanted to find a way in which everyone could help improve their own community. Their solution: They taught their local residents to take control of their community through gardening and eating.

Cause Marketing – Insights and Trends

Cause marketing is here to stay, according to the recently released 2013 Cone Communications Social Impact Study. However, Americans want to know what kind of impact companies’ cause marketing efforts are really having.