Thoughts on Cone Communications’ recently released annual findings on Americans’ attitudes toward corporate social responsibility.
I love great ideas! Especially the ones that start out small but then revolutionize an industry. In 2007, a like-minded group of individuals, including Pam Warhurst and Mary Clear, wanted to find a way in which everyone could help improve their own community. Their solution: They taught their local residents to take control of their community through gardening and eating.
New research from Cone Communications shows that Millennials are supportive of CSR and companies committed to giving back – but that this manifests itself in different ways within this extremely large group.
Cause marketing is here to stay, according to the recently released 2013 Cone Communications Social Impact Study. However, Americans want to know what kind of impact companies’ cause marketing efforts are really having.
Looking at two recent examples of industry competitors joining forces to tackle tough social issues.
A case study of cause marketing in action – Office Depot partners with One Direction in anti-bullying campaign.