How 14 Top Brands Performed in a Test of Social Responsiveness
The following is a guest post from Ashley Verrill. – JW Once upon a time, … Read More >
Is Your Crisis Communication Plan Ready for Prime Time?
I was reading about the recent backlash against DirectTV when a man called to cancel … Read More >
Responding to Twitterventers
“Sometimes you just need to know when to say ‘when’ and move on,” said Joel … Read More >
Social Media as a Customer Service Tool
Social media can be a powerful platform for customer service. Conversations take place in real-time … Read More >