Despite a troubling end, Lance Armstrong’s PR offers lessons
The following is an excerpt from a story published by the author at Ragan’s PR … Read More >
Lance Armstrong offers short rebuttal to 202-page report
Legal documents and investigative reports can be deadly reading, but the U.S. Anti-Doping Agency’s 202-page … Read More >
Lance Armstrong’s crisis PR is best-case scenario
Is Lance Armstrong opting for the least-worst option as part of a damage control campaign? … Read More >
Facing new doping allegations, Armstrong fights back—again
Lance Armstrong takes another lap around the court of public opinion. Can he retain his seven titles—and his credibility?
Twitter’s the ideal place to launch a hate campaign—just ask cycling’s Lance Armstrong
Need a case study on the power and pitfalls of Twitter? Just look at the … Read More >
In spat with ’60 Minutes,’ Lance Armstrong scores another PR victory
If Lance Armstrong fans are waiting for “60 Minutes” to offer an on-air apology for … Read More >
With a single tweet, cyclist Lance Armstrong’s PR machine blunts ’60 Minutes’ segment
Cycling superstar Lance Armstrong has figured out that Twitter makes for a perfect sound bite, … Read More >