3 Videos You Might Have Missed in 2018
Videos are consistently dominating data traffic amongst brands and consumers. Check out these 3 examples of internet videos that stood out in 2018.
The New Era of Creative Storytelling (Part 2 of 2)
In the Modern Age bigger isn’t better, but effectiveness is. And we have the means to measure effectiveness down to the penny. We need to stop trying to “go viral” or somehow duplicate the Super Bowl Oreo tweet and spend that time creating content aimed at cultivating specific, high-quality audiences instead.
Getting to the Point in Public Relations
When he’s not peering into my purse and desk drawers to scout for contraband snacks … Read More >
Laurel vs. Yanny: Brands React
An audio clip took the internet by storm this week, described by many as the … Read More >
CenterTable @ SXSW: 2018 Preview
We’re heading back down to Austin to immerse ourselves in all things digital once again.
The Digital Advertising Landscape Evolves
Facebook, Twitter and Google each claim to be rolling out shiny new features to make … Read More >
Expanding Team with Digital Marketing Expert
GroundFloor Media and CenterTable welcome Clare Frey to the team as director of digital strategy.
Twitter’s New Promote Mode a Good Option for Small Business
For small businesses, individual influencers and brand new accounts, Twitter’s new Promote Mode is a great option to build visibility and followers more quickly.
Facebook’s New Campaign Budget Optimization Tool Is a Big Win
Facebook’s new tool will make well-designed campaigns much more successful.
Twitter Launches New Video Ad Format
A new ad format from Twitter will allow for much greater video engagement on the platform.