There is a certain inherent viewer attraction to live video, even if the subject matter isn’t enhanced by the “live” factor. The problem with going live all of the time is eventually viewers will lose interest – or worse, individuals will mute or unfollow a brand/individual because “live video all the time” quickly becomes extremely uninteresting and/or annoying.
Anyone who works in a warehouse, production facility or “in-the-field” probably doesn’t see a whole lot of intrigue from said workspace. But time and time again, we’ve seen audiences be completely captivated and engaged with behind-the-scenes content of how things are made, how machinery works, or what people do in their daily work routine.
Silverton serves a fairly niche audience of hardcore skiers and backcountry enthusiasts, so they have to be that much more strategic to reach their customers in a meaningful way.
Putting together a PowerPoint presentation? Think about 10-minute increments to keep your audience engaged. Mix it up with video, questions and the speakers.