Facebook’s shift away from brand and publisher posts in our news feeds toward one-on-one peer interaction has left a lot of brand managers scratching their heads about staying relevant on the platform. The key – according to Social Media Insider Founder Michael Stelzner – will be unique and tailored content with the goal of prompting individuals to share with their peers. In other words, “being human at scale.”
GroundFloor Media is headed to South by Southwest (SXSW) for a third straight year. Here is what you can expect from the GFM team, and what trends are likely to rise to the top in Austin this year.