Using Influencers to Build Brand Success
The days of defining and targeting “influencers” as the accounts with the highest number of … Read More >
Using Micro-Influencers Is a Reasonable Path To Drive Sales
The rise of influencer marketing has been a boon for big brands with corresponding large budgets but it has left small businesses struggling to figure out the best way to utilize the tactic and accurately measure success.
Micro-Influencers and New Twitter Analytics
Finding the right mix of prominent influencers and influencers you can afford is a marketing … Read More >
Does Your Marketing Mix Have Enough Ingredients?
Too often in marketing organizations a small number of tactics receives a disproportionate amount of … Read More >
From Beta to Bots, Teens to Tricks – What’s Happening in Social Media This Week
It’s hard to believe, but we’re only weeks away from the end of the first … Read More >
Two Takeaways from Study on Consumer Buying Habits and Influencer Marketing
Two takeaways from a recent study about the impact of influencer recommendations on consumer buying habits.