Using Influencers to Build Brand Success
The days of defining and targeting “influencers” as the accounts with the highest number of … Read More >
Micro-Influencers and New Twitter Analytics
Finding the right mix of prominent influencers and influencers you can afford is a marketing … Read More >
Using technology to keep up… with technology
The digital world is changing faster than a cheetah on Red Bull and it can … Read More >
Weekly Reads – Smile, You’re On Camera!
Given their rise toward the top of the list of most popular social media platforms, … Read More >
Will the Social Media Influencer Bubble Ever Burst?
Advertisers are focusing on young, social media influencers to represent their brands and sell products.
Weekly Reads – Go, Go Digital Gadgets!
Some weeks, we end up reading a lot about how to create compelling content. This … Read More >
Journalists Are Dubious of PR Practitioners According to Recent Study
Journalists don’t trust PR professionals most of the time according to a recent study.
Are You an Influencer? Am I an Influencer?
I read about the term “influencer” daily. I probably use the term at least once … Read More >