GroundFloor Media & CenterTable Blog

How SEO is Quickly Becoming a Communications Function

Google wants real content, and real links, from real people. This is why it makes so much sense for PR firms, content marketers and social media firms to have in-house SEO capabilities. And why it makes so much sense for your marketing communications efforts to lead with an organic strategy that includes an “Audience First” media and influencer relations, and social media content approach.