Preparation Key During a Public Relations Crisis
Incorporate these tips from various communications experts into your crisis communications strategy to protect your brand’s reputation.
PR Homerun: Turning Lemons into Lemonade
Sometimes all it takes is a bit of creativity & humor to mitigate an issues management headache, such as the recent USC “Shakespeare” misspelling incident.
Respond to a Social Media Crisis #LikeABoss
Heading into 2017, GroundFloor Media advises all of our clients to refresh their social media crisis communication plans given the rapid growth and updates with social communication channels.
Reprise: What You Say Can and Will Be Used Against You
Given the non-stop media chatter about leaked or hacked emails and recorded conversations, here is … Read More >
The Impacts of Emotional Intelligence
Emotional intelligence, known as EQ, is being touted as a key ingredient to surviving any working environment.
PR Lessons from “Game of Thrones”
What “Game of Thrones” can teach you about PR.
Tips On Identifying A Social Media Crisis
Some tips to help your company determine how to respond to a social media crisis.
SeaWorld On The Offensive With New Orca Campaign
SeaWorld Entertainment is in full response mode as the two-year-old critical documentary continues to gain momentum.
How Much Damage Did That Tweet Cause?
Do even the worst social media flub ups cause real repetitional damage for a brand? How much does it hurt a company’s bottom line?
Crisis Communication Plan: How To Plan For a Crisis
As communicators with nearly 20 years of experience each, the team at GFM has seen almost every kind of communications crisis out there. From crises you can plan for – such as announcing a bankruptcy filing – to those you can’t see coming – like a natural disaster forcing a temporary business closure – there’s one common thread: having a tested crisis communications plan in place makes all the difference.