
Preparation Key During a Public Relations Crisis
Incorporate these tips from various communications experts into your crisis communications strategy to protect your brand’s reputation.
Incorporate these tips from various communications experts into your crisis communications strategy to protect your brand’s reputation.
Sometimes all it takes is a bit of creativity & humor to mitigate an issues management headache, such as the recent USC “Shakespeare” misspelling incident.
Heading into 2017, GroundFloor Media advises all of our clients to refresh their social media crisis communication plans given the rapid growth and updates with social communication channels.
Given the non-stop media chatter about leaked or hacked emails and recorded conversations, here is … Read More >
Emotional intelligence, known as EQ, is being touted as a key ingredient to surviving any working environment.
What “Game of Thrones” can teach you about PR.
Some tips to help your company determine how to respond to a social media crisis.
SeaWorld Entertainment is in full response mode as the two-year-old critical documentary continues to gain momentum.
Do even the worst social media flub ups cause real repetitional damage for a brand? How much does it hurt a company’s bottom line?
As communicators with nearly 20 years of experience each, the team at GFM has seen almost every kind of communications crisis out there. From crises you can plan for – such as announcing a bankruptcy filing – to those you can’t see coming – like a natural disaster forcing a temporary business closure – there’s one common thread: having a tested crisis communications plan in place makes all the difference.