2019 PR Disasters, Fails, Misses & Mistakes
The year is barely halfway over, but we already have some blue-chip contenders for 2019’s biggest PR disasters.
Local Companies Explore the Power of Pinterest
If you’re talking to someone about social media these days, the topic of Pinterest is … Read More >
Defensive Monitoring: How to Monitor What is Being Said About Your Company
In today’s world where news, good and bad, spreads like wildfire, what can communications professionals … Read More >
An Emerging Trend for 2012: The Collision of Social Media and Crisis Communication
The most frequent questions I encountered in 2011 included: what should we do when a … Read More >
We Got Osama Bin Laden, and Twitter Told Us First
The evening of Sunday, May 1, 2011, will be marked as a great day in … Read More >
Tips for Juggling Social Media Content Creation
So you have a strategic social media plan—maybe you’ve even launched a Facebook page and … Read More >
New Study: Social Media Marketing Spends to Increase
According to a new study from Mashable and Effie Worldwide, 70 percent of marketers plan … Read More >
Making Sense of Location-based Marketing for Your Business Needs
Foursquare, check! Gowalla, check! Facebook Places, Yelp and Scvngr, check (check and check)! It’s exhausting … Read More >
Are You an Influencer? Am I an Influencer?
I read about the term “influencer” daily. I probably use the term at least once … Read More >
Lessons Learned: how to avoid fake reporters
Following recent “gotcha” issues faced by NPR and Wisconsin’s governor, to name a few, GroundFloor … Read More >