The Return of Traditional Media?
After years of steady declines in readership, audience share and advertising revenues for newspapers, news … Read More >
Lance Armstrong Interview Leaves Viewers Wanting
The following is an excerpt from a story published by the GroundFloor Media’s Gil Rudawsky … Read More >
Investigation quietly dropped, Lance Armstrong and PR team can take victory lap
During the two-year doping probe, the seven-time Tour de France winner’s PR defense was artful, according to GroundFloor Media’s Gil Rudawsky.
USA Pro Cycling Challenge Rolls Into Colorado
As an avid cycling fan with my cowbell in hand, I set out to write … Read More >
Twitter’s the ideal place to launch a hate campaign—just ask cycling’s Lance Armstrong
Need a case study on the power and pitfalls of Twitter? Just look at the … Read More >
In spat with ’60 Minutes,’ Lance Armstrong scores another PR victory
If Lance Armstrong fans are waiting for “60 Minutes” to offer an on-air apology for … Read More >
With a single tweet, cyclist Lance Armstrong’s PR machine blunts ’60 Minutes’ segment
Cycling superstar Lance Armstrong has figured out that Twitter makes for a perfect sound bite, … Read More >