GroundFloor Media & CenterTable Blog

The CenterTable team in a live broadcast from the Greeley Stampede | CenterTable Digital Agency | Denver, CO

When is Live Video a Good Idea?

There is a certain inherent viewer attraction to live video, even if the subject matter isn’t enhanced by the “live” factor. The problem with going live all of the time is eventually viewers will lose interest – or worse, individuals will mute or unfollow a brand/individual because “live video all the time” quickly becomes extremely uninteresting and/or annoying.