Smart Brands Use Design to Show Off What They’re All About
The best brands understand that graphic design is a storytelling tool, not just pretty pictures. … Read More >
Social Media Platform Changes -The Good, the Bad, and the Oopsies
Change is hard, especially when it comes to an app redesign – right, Snapchat? In … Read More >
Design Reaction: Denver Nuggets Rebrand
Learn about our designer’s reaction to the rebrand of the Nuggets logo & uniforms. We’re hopeful that the Nuggets will find success after this rebrand.
The Design Legacy of Ivan Chermayeff
Chermayeff passed away this week, but his timeless designs have cemented his legacy as one of the most important graphic artists of the 20th century.
WNBA Teams Deserve Better Names and Logos
For me, watching the U.S. Women’s National Basketball Team destroy the competition was a highlight … Read More >
Designing the Logo for GFM’s Sister Agency, CenterTable
When we decided to form GroundFloor Media’s sister agency, CenterTable, a design challenge arose in … Read More >
Best and Worst NBA Rebrands of 2015
The Bucks, Hawks, Raptors and Clippers all made extensive changes to their overall aesthetic in 2015. They all share one thing in common: all four teams feel that they’re about to take the next step. In that sense, the rebranding effort ties directly into the overall success of the team.
The New Google Logo: Color Is Constant
Google recently unveiled their new logo to mixed reviews, but everyone has been focusing on what’s changed rather than what’s stayed the same. The one aspect of the Google logo that’s been consistent through the years is the playful sequence of colors. Those logo colors are so distinct that the typeface in the logo can easily change to reflect design trends without altering brand recognition.