Recapping 2018 and Looking Ahead to 2019
‘Tis the season for year-end lists, recaps, best-ofs and Who Won Whats. The calendar change … Read More >
Laurel vs. Yanny: Brands React
An audio clip took the internet by storm this week, described by many as the … Read More >
The Digital Sales Funnel and Saying “Thank You” – Takeaways from Social Media Marketing World 2018
Facebook’s shift away from brand and publisher posts in our news feeds toward one-on-one peer interaction has left a lot of brand managers scratching their heads about staying relevant on the platform. The key – according to Social Media Insider Founder Michael Stelzner – will be unique and tailored content with the goal of prompting individuals to share with their peers. In other words, “being human at scale.”
Netflix’s ‘The Cloverfield Paradox’ Announcement Changed the Promotion Process
On Super Bowl Sunday, Netflix reshaped the way we want movies by teasing and releasing a new feature film on the same night.
Will Millennials Drive Socially Responsible Marketing Practices?
Find out what research says about why millennials just might be the key to driving socially responsible marketing practices.
Micro-Influencers and New Twitter Analytics
Finding the right mix of prominent influencers and influencers you can afford is a marketing … Read More >
The Art of Taking a Step Back
Add aggressive deadlines and high expectations to the list, and we’re frequently working in a world that pushes forward so fast that it’s easy to forget to step back and think strategically once a plan is in place. Ultimately, the best-laid plans don’t mean much if expectations aren’t set, processes aren’t communicated, and those plans don’t evolve based on trends and ongoing data.
CenterTable Acquires Fourth Wall Productions, Expands Video Capabilities
Given current user and content consumption statistics, incorporating additional video content into our integrated approach to digital marketing continues to be a growing need for our clients and their customers – so investing more resources in video is a no brainer.
Social Media Content: Are You Branding, or Selling?
Should social media be a space for branding/thought leadership or a function of your sales team?
When is Live Video a Good Idea?
There is a certain inherent viewer attraction to live video, even if the subject matter isn’t enhanced by the “live” factor. The problem with going live all of the time is eventually viewers will lose interest – or worse, individuals will mute or unfollow a brand/individual because “live video all the time” quickly becomes extremely uninteresting and/or annoying.