Millennial Madness
I’ve been in several client brainstorm and strategic planning sessions this year when the inevitable … Read More >
Psychographics > Demographics, and What That Means for Digital Marketing
Psychographics can be an amazing asset to marketers, but they also quickly bring to light one truth that too many marketers are currently ignoring: Messages need to be extremely tailored to your audiences. Gone are the days of “one-to-many messaging” if you want to see specific results.
GFM @ SXSWi: 2016 Preview
Beginning this Friday you can follow Jon Woods’ and Carissa McCabe’s recaps of all things SXSWi here on the GFM blog!
No Advertising Budget? No Problem.
Silverton serves a fairly niche audience of hardcore skiers and backcountry enthusiasts, so they have to be that much more strategic to reach their customers in a meaningful way.
Social Media: Marketing vs. Community Building
Even social platforms themselves are walking the fine line between marketing and community. As Instagram is set to roll out its new ad platform in October marketers love the “two cents per view” ROI that some users are claiming, but the biggest and most impactful question for Instagram is how might the ads affect the perceived quality of the platform?
Making Compelling Brand Videos
The biggest mistake often seen when it comes to video strategies is not keeping the audience top of mind throughout the process. There are so many styles, looks and feels with video that its easy to get distracted and lose sight of the actual purpose of the video. Keep these questions top-of-mind at all times…
Tips for Getting Hired in PR/Marketing Communications
If you’re looking for a job in PR or marketing, you need to get experience and learn how to network to meet people who work in your field.
Blurred Lines: The Branded Content Debate
Branded content or native advertising is nothing new: advertorials and infomercials have been around since … Read More >
The Murky World of PR, Advertising and Branding
I recently met with a new business prospect who quickly reminded me how blurred the … Read More >
GUEST BLOG: Social Media strategies should include branding elements
GroundFloor Media is proud to have partnered with Stu Swineford of Relish Studio on countless … Read More >