Psychographics can be an amazing asset to marketers, but they also quickly bring to light one truth that too many marketers are currently ignoring: Messages need to be extremely tailored to your audiences. Gone are the days of “one-to-many messaging” if you want to see specific results.
Beginning this Friday you can follow Jon Woods’ and Carissa McCabe’s recaps of all things SXSWi here on the GFM blog!
Silverton serves a fairly niche audience of hardcore skiers and backcountry enthusiasts, so they have to be that much more strategic to reach their customers in a meaningful way.
Even social platforms themselves are walking the fine line between marketing and community. As Instagram is set to roll out its new ad platform in October marketers love the “two cents per view” ROI that some users are claiming, but the biggest and most impactful question for Instagram is how might the ads affect the perceived quality of the platform?
The biggest mistake often seen when it comes to video strategies is not keeping the audience top of mind throughout the process. There are so many styles, looks and feels with video that its easy to get distracted and lose sight of the actual purpose of the video. Keep these questions top-of-mind at all times…
If you’re looking for a job in PR or marketing, you need to get experience and learn how to network to meet people who work in your field.