PR Homerun: Turning Lemons into Lemonade
Sometimes all it takes is a bit of creativity & humor to mitigate an issues management headache, such as the recent USC “Shakespeare” misspelling incident.
How to Plan for Media Coverage in a Year With No News
Looking ahead to a new year can be exciting when you’re crafting PR plans to support new products, big events, major milestones or exciting announcements. But, if you’re going into 2017 with nothing new on the horizon, don’t lose heart. There are still ways to keep your brand in front of the media and in the news!