Two Takeaways from Study on Consumer Buying Habits and Influencer Marketing
Two takeaways from a recent study about the impact of influencer recommendations on consumer buying habits.
Journalism and a Trump White House: What are the PR Takeaways?
Lessons public relations professionals can learn from President Trump’s relationships with the media
Media Relations Takeaways from Maternity Leave
Observations and tips for media pitching on the heels of my recent maternity leave.
The Importance of Patagonia’s Black Friday Campaign
This year, Patagonia announced that it would donate all Black Friday proceeds to grassroots environmental … Read More >
“Four Email Subject Lines That Make Everyone Hate You”…Including Media
Given reporters rarely respond to the first email, just about every PR-professional has had follow-up … Read More >
Skills That Are Needed for Today’s Communications Jobs
Working in marketing communications today requires a whole slew of skills that matter to employers. Find out what they are.
Media Relations at the Height of the Presidential Election
Keeping media relations programs and client expectations on track during the height of election season.
Don’t Forget the Good News
Viewing the chance to share positive stories as a huge perk of working in PR
PR Lessons from “Game of Thrones”
What “Game of Thrones” can teach you about PR.
Avoiding the Trap of Industry Jargon
A reminder to PR pros to be on the watch for industry and/or technical lingo when you’re writing for a general consumer audience.