Everything You Need to Know About Media Interviews You Can Learn on “60 Minutes”
If you want to prepare your client for a media interview, watch and learn from pros at 60 Minutes.
Want to Bring Your Brand to Life? Start with Messaging.
Building a strong brand starts with messaging. And delivering the right message at the right time is critical to an organization’s success.
How to Get on the Good Side of Legal
Follow these tips for how PR and legal counsel can work together to achieve better communications on behalf of the client.
Psychographics > Demographics, and What That Means for Digital Marketing
Psychographics can be an amazing asset to marketers, but they also quickly bring to light one truth that too many marketers are currently ignoring: Messages need to be extremely tailored to your audiences. Gone are the days of “one-to-many messaging” if you want to see specific results.
Create Messages that Stick
Messaging is the foundation of any marketing communications program; and developing messages that are memorable … Read More >
The Importance of Public Messaging: The NHL Lockout
Thursday should have been the first day of the 2012-13 National Hockey League (NHL) season. … Read More >
The Art & Science of Key Messages (part two)
(See Oct. 31 post for part one, which covered identifying target audiences) Limit Key Messages … Read More >
The Art & Science of Key Messages (Part One)
Effective communications is both an art and a science, and to be successful, any marketing … Read More >