Add aggressive deadlines and high expectations to the list, and we’re frequently working in a world that pushes forward so fast that it’s easy to forget to step back and think strategically once a plan is in place. Ultimately, the best-laid plans don’t mean much if expectations aren’t set, processes aren’t communicated, and those plans don’t evolve based on trends and ongoing data.
With today’s Facebook algorithm we need to be more strategic. We need to have an audience in mind with each piece of content we write or produce – and we need to target those audiences accordingly.
This is big news in our industry, and I’m definitely in favor of creating some form of third-party verification for social media platforms and their native analytics. But I do challenge the impact of this news a bit, and believe its something that highlights a larger issue within our industry: A greater focus on meaningful metrics.
Implement the UTM code to create tracking URLs and better track the success of your social media campaigns
The advent of digital marketing and social media is great because it allows us to measure an infinite amount of metrics. The downside is determining which metrics are most important, and not wasting time on all of the other statistics. Here are five simple questions to ask when identifying the metrics that will matter most.
It’s a common misperception that social media is only for young and innovative users and brands – but 113-year-old Lionel Trains has proved the naysayers wrong.