“You Don’t Flarp?” Social Media Lessons from CPR’s Ryan Warner, 9NEWS, The Denver Post & Colorado Sun
Flarp. You know the one. It’s that great new social media platform that Colorado Public … Read More >
Facebook’s Algorithm Updates: How We’re Being Affected
What do these Facebook algorithm updates mean and how is it affecting reach and engagement for brands? After monitoring and analyzing three months of data, here is what we’ve found with our clients:
The Digital Advertising Landscape Evolves
Facebook, Twitter and Google each claim to be rolling out shiny new features to make … Read More >
Micro-Influencers and New Twitter Analytics
Finding the right mix of prominent influencers and influencers you can afford is a marketing … Read More >
The Art of Taking a Step Back
Add aggressive deadlines and high expectations to the list, and we’re frequently working in a world that pushes forward so fast that it’s easy to forget to step back and think strategically once a plan is in place. Ultimately, the best-laid plans don’t mean much if expectations aren’t set, processes aren’t communicated, and those plans don’t evolve based on trends and ongoing data.
Is Organic Facebook Reach Dead?
With today’s Facebook algorithm we need to be more strategic. We need to have an audience in mind with each piece of content we write or produce – and we need to target those audiences accordingly.
Why Facebook’s Inflated Video Metrics Don’t Matter (That Much)
This is big news in our industry, and I’m definitely in favor of creating some form of third-party verification for social media platforms and their native analytics. But I do challenge the impact of this news a bit, and believe its something that highlights a larger issue within our industry: A greater focus on meaningful metrics.
Use a UTM Code to Create Tracking URLs in Social Media Campaigns
Implement the UTM code to create tracking URLs and better track the success of your social media campaigns
Marketing Metrics 101: Five Simple Steps
The advent of digital marketing and social media is great because it allows us to measure an infinite amount of metrics. The downside is determining which metrics are most important, and not wasting time on all of the other statistics. Here are five simple questions to ask when identifying the metrics that will matter most.
Lionel Trains Proves Old Brand Can Learn New Tricks
It’s a common misperception that social media is only for young and innovative users and brands – but 113-year-old Lionel Trains has proved the naysayers wrong.