The Downside to Social Media “Marketing”
The downside to social media marketing is when brands try to game the system. It’s when statistics and metrics become more important than the actual connection with an individual.
5 Social Media Resolutions for 2013
I’ve never really cared for New Year’s resolutions. My take has always been, “If you … Read More >
South by Southwest: Day two Key Learnings
Jim’s take, Day 2: I’m amazed at the variety of SXSW sessions, and had several … Read More >
Stop Taking the “Social” out of Social Media
Measurement is the “Social Media 2.0” topic of discussion in 2011. From sessions at South … Read More >