Red Cross Faces Reputational Disaster
An investigative report from NPR and ProPublica has sent the aid organization scrambling to downplay … Read More >
Brain Food
There is never a one-size-fits-all approach to a marketing communications program and it takes an effort to stay energized and keep the creative ideas flowing and writing fresh.
PR lessons from NPR’s revamped social media policy
The 72-page policy no longer treats social media like a fad. GroundFloor’s Gil Rudawsky offers some highlights, and what they mean for PR pros.
Lessons Learned: how to avoid fake reporters
Following recent “gotcha” issues faced by NPR and Wisconsin’s governor, to name a few, GroundFloor … Read More >