How 3 Lesser-Known Winter Olympians Earned PR Wins in Pyeongchang
The Winter Olympics left us with plenty of memorable headlines, but some of the unexpected coverage offers the real learning opportunity for PR pros.
Platforms Make Tweaks to Inspire More Sharing
Whether it’s adding functionality or dropping old features, a few of our favorite social media … Read More >
Three Things NBC and the Olympics Reminded Us About Content
TV ratings for the 2016 Olympic Games were down 17%, likely the result of NBC not focusing enough on social platforms, and when and where their audiences want to consume content. Here are three things we were reminded about content from the Rio games.
How to Avoid the Blame Game and Defend Your Reputation
Under Armour responded when U.S. speed skaters blamed new suits on the lack of medals at Sochi. How do companies preserve their reputations amidst criticism?
How (not) to Announce an Unpopular Decision
Remove Wrestling from the 2020 Olympics? The International Olympic Committee (IOC) removed wrestling from the 2020 games, leaving a lot of Olympic fans up in arms. Did they anticipate this backlash?
3-2-1… Countdown to Sochi 2014
The countdown is a tried and true public relations strategy for organizations of all shapes and sizes to drive news and interest in key topics.
Best and worst of the London Games: Crisis PR edition
With the 2012 Olympic Games officially over, it’s time to recap the best and worse … Read More >
Rule #40: The Fine Line of Social Media Endorsements
Sponsorships and athletics go together like Jordan and Nike. And, like Jordan and Nike, the … Read More >