GroundFloor Media & CenterTable Blog

Three Things NBC and the Olympics Reminded Us About Content

TV ratings for the 2016 Olympic Games were down 17%, likely the result of NBC not focusing enough on social platforms, and when and where their audiences want to consume content. Here are three things we were reminded about content from the Rio games.

How (not) to Announce an Unpopular Decision

Remove Wrestling from the 2020 Olympics? The International Olympic Committee (IOC) removed wrestling from the 2020 games, leaving a lot of Olympic fans up in arms. Did they anticipate this backlash?