Add aggressive deadlines and high expectations to the list, and we’re frequently working in a world that pushes forward so fast that it’s easy to forget to step back and think strategically once a plan is in place. Ultimately, the best-laid plans don’t mean much if expectations aren’t set, processes aren’t communicated, and those plans don’t evolve based on trends and ongoing data.
It’s not always the biggest brand or the smallest start up or the most dynamic leader who fosters great creativity and team synergies. It often simply comes down to team members who work well together.
It’s an easy point to make when it comes to staff members and their use of social media, but there are plenty of examples where executives have made similar mistakes. The point is this: don’t forget to include your executive team.
Anyone who has ever developed a crisis plan knows what a monumental, albeit critical, task … Read More >
Only 26% of respondents would give up access to their smart phones or tablets during vacation and only 19% said they could manage an entire week without their smart phones. Whatever “unplugged” looks like to you, if you play a role in your organization’s social media efforts don’t forget to plan accordingly – especially should something go wrong.
An integral part of a crisis-response plan is providing clear, honest messages to various audiences … Read More >
I’ve never really cared for New Year’s resolutions. My take has always been, “If you … Read More >
Earlier this year, the New York Times quoted Mike Federle, chief operating officer of Forbes … Read More >
How long does it take for a crisis to happen for your company? Nine-and-a-half seconds, the same amount of time it takes to upload a YouTube video.
Today Gap Inc.’s brands—Gap, Banana Republic, Old Navy, and Athleta—engage in online conversations on Facebook, Twitter, YouTube and its blog.
