PR professionals predict that future communication technology will cause the average U.S. citizen to become more engaged, but also that much of the engagement actually will be based on misinformation.
It seems social platforms are becoming – or being forced to become – more transparent. … Read More >
Getting national media coverage for your client is not easy, but if you follow these 6 tips, you may be successful.
This week, let’s cut straight to the chase and share two terrific stories that have … Read More >
When he’s not peering into my purse and desk drawers to scout for contraband snacks … Read More >
Incorporate these tips from various communications experts into your crisis communications strategy to protect your brand’s reputation.
You know the old saying – “With great exposure comes great responsibility.” No, that’s not … Read More >
There are few things as frightening, potentially damaging and as misunderstood as a crisis. Here are five things about crisis communications that may be counter intuitive but are absolutely true.
One of the most important points of message training is to avoid speculation if you … Read More >
The Winter Olympics left us with plenty of memorable headlines, but some of the unexpected coverage offers the real learning opportunity for PR pros.
