During the two-year doping probe, the seven-time Tour de France winner’s PR defense was artful, according to GroundFloor Media’s Gil Rudawsky.
GroundFloor Media’s Gil Rudawsky, a crisis communication expert based in Denver, offers six red flags to help determine whether to pass on a potential client.
It seems clear that Penn State didn’t have an adequate protocol in place. Don’t let that happen to you. Follow these tips provided by crisis communication firm GroundFloor Media.