Tips for Leveraging Media Coverage
Today, securing earned media coverage is more challenging than ever. Shrinking or disappearing newsrooms, fewer … Read More >
What Communicators Can Learn from the White House Press Secretary
The White House Press Secretary is a tough job. What can communicators learn from them?
Journalism and a Trump White House: What are the PR Takeaways?
Lessons public relations professionals can learn from President Trump’s relationships with the media
Press Releases Do Matter – How to Make Sure Yours Gets Attention
Press releases go back to the beginning of time for public relations, more than 100 … Read More >
Newspaper Journalists Becoming An Endangered Species
Newspaper journalists are a dying breed. According to The American Society of News Editors’ (ASNE) … Read More >
The cringe-worthy things journalists do
The following is an excerpt from an article written by GroundFloor Media’s Gil Rudawsky for … Read More >
When Reporters Get it Wrong
The media sometimes gets it wrong, even at the New York Times.
Is the media phone interview dead?
Reporters are ditching phone calls in favor of email exchanges and even Twitter messages. What does this mean for your interactions with journalists?