GroundFloor Media & CenterTable Blog

The Trust Economy: Reputation as a Powerful Currency

Meet Rachel Botsman – a recognized thought leader who I recently had the pleasure of learning about through NPR’s TED Radio Hour. If you have 9 minutes I highly recommend the NPR interview in which Botsman discusses how trusting in strangers can actually fuel an economy.

The Power of a Sincere Apology

Often in times of crisis or defeat, it’s easy to point fingers at others and shun the blame. However in business, as in life, a sincere apology goes a long way toward taking the edge off of the situation.

Crisis Communication Plan: How To Plan For a Crisis

As communicators with nearly 20 years of experience each, the team at GFM has seen almost every kind of communications crisis out there. From crises you can plan for – such as announcing a bankruptcy filing – to those you can’t see coming – like a natural disaster forcing a temporary business closure – there’s one common thread: having a tested crisis communications plan in place makes all the difference.

Yelp Tips Help Business Owners Navigate Review Sites

As review sites like Yelp, Angie’s List and TripAdvisor continue to grow both in consumer use and search engine value, we at GFM receive more frequent questions from clients regarding how to manage a brand’s reputation on these sites. While in the eyes of a business owner review sites can look like the “Wild West,” understanding the etiquette associated with each platform and spending time to monitor and engage in a meaningful manner can go a long way.