Meet Rachel Botsman – a recognized thought leader who I recently had the pleasure of learning about through NPR’s TED Radio Hour. If you have 9 minutes I highly recommend the NPR interview in which Botsman discusses how trusting in strangers can actually fuel an economy.
As communicators with nearly 20 years of experience each, the team at GFM has seen almost every kind of communications crisis out there. From crises you can plan for – such as announcing a bankruptcy filing – to those you can’t see coming – like a natural disaster forcing a temporary business closure – there’s one common thread: having a tested crisis communications plan in place makes all the difference.
Under Armour responded when U.S. speed skaters blamed new suits on the lack of medals at Sochi. How do companies preserve their reputations amidst criticism?
GroundFloor Media Crisis Expert Pens Article in Denver Business Journal
Its clear that social media crises shouldn’t be handled the way Amy’s Baking Company has dealt with things, but what can we learn from this scenario, beyond the obvious? Planing and practice can mean the difference between swift recovery and a damaged brand.
As review sites like Yelp, Angie’s List and TripAdvisor continue to grow both in consumer use and search engine value, we at GFM receive more frequent questions from clients regarding how to manage a brand’s reputation on these sites. While in the eyes of a business owner review sites can look like the “Wild West,” understanding the etiquette associated with each platform and spending time to monitor and engage in a meaningful manner can go a long way.