Social Advertising During COVID-19
Considering whether your business should resume or continue social advertising during the summer of 2020? … Read More >
Enhanced Data & an Evolving Search Landscape
We know the one constant in the digital space is change, right? This week’s edition … Read More >
Which Digital Platforms do Consumers Trust Most? We Have Answers!
Digital platforms are having a watershed moment, and one question seems to be at the … Read More >
The Social Media Advertising Landscape Is Changing Drastically
While Facebook and Google still own the lion’s share of digital and social media advertising, … Read More >
How Much Should I Spend on Social Advertising?
The short answer is that there is no short answer. A simple Google search for “how much should I spend on social media advertising” will provide results that range from industry averages to advertising as a percentage of your overall social media marketing budget. The problem with those figures and averages is that they don’t consider your business’ unique needs and/or budget at this moment (or for the first quarter or first half of 2018). Here are some questions to consider as you think about social media advertising and your 2018 marketing budget: