The claim is that there’s too much noise, or that its just an “echo chamber” of the same stories. Or maybe even that “the cool kids aren’t using it anymore.” If those are your claims, then I’m here to tell you that you’re using Twitter wrong.
The ability to distill huge volumes of information to build a reasonably accurate predictive model about personal behavior provides insight into how search engine algorithms work.
Fans of your brand know what you’re selling, they know what you do. What they want from your content, written or visual, is to know who you are. Don’t miss an opportunity to tell them.