Social Media Marketing World 2020 Takeaways
We attended Social Media Marketing World (SMMW) in San Diego from Feb. 28 to March … Read More >
Breaking Through the Holiday Noise With Social Media
Amazon is delivering Christmas trees while Social Media Today and Website Magazine offer businesses tips … Read More >
The New Era of Creative Storytelling (Part 2 of 2)
In the Modern Age bigger isn’t better, but effectiveness is. And we have the means to measure effectiveness down to the penny. We need to stop trying to “go viral” or somehow duplicate the Super Bowl Oreo tweet and spend that time creating content aimed at cultivating specific, high-quality audiences instead.
The New Era of Creative Storytelling (Part 1 of 2)
It’s helpful to look back at history and understand how and why things happened before talking about how we can improve our digital storytelling. This is a social media history tour through the eyes of a guy who has been involved in the industry since the pre-MySpace Days.
Sources for Social Media Ideas
Where do you get your social media ideas? When you hear the words “brainstorming” or … Read More >
Corned Beef Hash(tags) For Everyone!
Whether you’re slinging corned beef hash or green beer this year, you might have the luck of the Irish by using these top St. Patrick’s Day hashtags.
3 Nonprofits That Used Social Media to Stand Out on Colorado Gives Day
We examine 3 nonprofits that met their fundraising goals on Colorado Gives Day, as well as the creative social media campaigns they utilized along the way.
Consuming a Balanced Information Diet is Harder Than You Might Think
No matter where you stand on politics, these past few months have sure been a … Read More >
Don’t Waste the Spotlight
At its essence, crisis communications is about taking external negativity and finding a way to … Read More >
Social Media Managers: It’s OK to Feel Uncomfortable
I’ll admit it – Snapchat makes me uncomfortable. I’ve never been one for making goofy faces into the camera, and I just can’t see the appeal in turning your head into a taco or swapping faces with a friend (well – maybe I get the humor in that one). But reading a recent Wall Street Journal article about how brands are using Snapchat to reach millennials, I had an “aha moment.”