From new moms to grandparents to single college students, audience development is a critical step in running successful social advertising campaigns.
Even social platforms themselves are walking the fine line between marketing and community. As Instagram is set to roll out its new ad platform in October marketers love the “two cents per view” ROI that some users are claiming, but the biggest and most impactful question for Instagram is how might the ads affect the perceived quality of the platform?
Do even the worst social media flub ups cause real repetitional damage for a brand? How much does it hurt a company’s bottom line?
When thinking about a check-and-balance for your organization’s tweets and social content, here are five tips for quickly deciding whether or not a tweet will be funny or potentially disastrous.
A recap of the key learnings from the sessions GFM attended on Tuesday at SXSWi 2014.
GFM’s favorites from Monday at South by Southwest Interactive 2014
A recap of the key learnings from the sessions GFM attended on Monday at SXSWi 2014.
So when Coke runs its #AmericaTheBeautiful ad during Super Bowl XLVIII – regardless of what you think of the campaign – don’t call it “ill planned” or think that Coke’s marketing team didn’t assume what would happen on social networks.