Maternal Insights: Social Media Advertising to the New Mom
From new moms to grandparents to single college students, audience development is a critical step in running successful social advertising campaigns.
Social Media: Marketing vs. Community Building
Even social platforms themselves are walking the fine line between marketing and community. As Instagram is set to roll out its new ad platform in October marketers love the “two cents per view” ROI that some users are claiming, but the biggest and most impactful question for Instagram is how might the ads affect the perceived quality of the platform?
Nationwide Turns to Social Media to Mitigate its Super Bowl Disaster
I’m pretty sure everyone agrees that Seattle Seahawks head coach Pete Carroll is the biggest … Read More >
How Much Damage Did That Tweet Cause?
Do even the worst social media flub ups cause real repetitional damage for a brand? How much does it hurt a company’s bottom line?
The Fine Line Between Twitter-Clever and Twitter-Offensive: 5 Tips
When thinking about a check-and-balance for your organization’s tweets and social content, here are five tips for quickly deciding whether or not a tweet will be funny or potentially disastrous.
GFM @ SXSWi: Tuesday’s Sessions
A recap of the key learnings from the sessions GFM attended on Tuesday at SXSWi 2014.
GFM @ SXSWi: Monday Favorites
GFM’s favorites from Monday at South by Southwest Interactive 2014
GFM @ SXSWi: Monday’s Sessions
A recap of the key learnings from the sessions GFM attended on Monday at SXSWi 2014.
Lessons from Coca-Cola and the Super Bowl: Have Thick Skin and a Clear Plan
So when Coke runs its #AmericaTheBeautiful ad during Super Bowl XLVIII – regardless of what you think of the campaign – don’t call it “ill planned” or think that Coke’s marketing team didn’t assume what would happen on social networks.
Coca-Cola Wants to Get Rid of the Press Release: Will it Happen?
When the most recognized brand in the world vows to “kill the press release,” PR … Read More >
