GroundFloor Media & CenterTable Blog

Social Media: Marketing vs. Community Building

Even social platforms themselves are walking the fine line between marketing and community. As Instagram is set to roll out its new ad platform in October marketers love the “two cents per view” ROI that some users are claiming, but the biggest and most impactful question for Instagram is how might the ads affect the perceived quality of the platform?

Organic Twitter Engagement with Trident

Big, flashy social media campaigns undoubtedly capture a lot of attention. But often it’s the way a brand reacts to the steady drumbeat of day-to-day social media conversations that really knocks my iPhone out of my hand.