Social Media Marketing World 2020 Takeaways
We attended Social Media Marketing World (SMMW) in San Diego from Feb. 28 to March … Read More >
Google Says “Goodbye” and Twitter Says “Hello”
It was a busy week in the digital world. Google announced the retirement of two … Read More >
What Brené Brown Taught Us About Curiosity and Reframing at SXSW
This year, we were thrilled to have Carissa McCabe and Olivia Ward attend South by … Read More >
Breaking Through the Holiday Noise With Social Media
Amazon is delivering Christmas trees while Social Media Today and Website Magazine offer businesses tips … Read More >
The New Era of Creative Storytelling (Part 2 of 2)
In the Modern Age bigger isn’t better, but effectiveness is. And we have the means to measure effectiveness down to the penny. We need to stop trying to “go viral” or somehow duplicate the Super Bowl Oreo tweet and spend that time creating content aimed at cultivating specific, high-quality audiences instead.
The New Era of Creative Storytelling (Part 1 of 2)
It’s helpful to look back at history and understand how and why things happened before talking about how we can improve our digital storytelling. This is a social media history tour through the eyes of a guy who has been involved in the industry since the pre-MySpace Days.
Instagram + New York = All The Feels
This week, let’s cut straight to the chase and share two terrific stories that have … Read More >