Marketing Metrics 201: What are We Tracking?
User behavior is constantly evolving. Find out how to dissect your marketing metrics to understand your audience’s journey and develop brand advocates.
What Your Social Media Metrics Are Missing
Are you the keeper of your organization’s social media metrics? If so, perhaps you’re like … Read More >
Tracking Social Conversions
Google is rolling out a new system for tracking actual conversions on your from traffic … Read More >
South by Southwest: Day two Key Learnings
Jim’s take, Day 2: I’m amazed at the variety of SXSW sessions, and had several … Read More >
Stop Taking the “Social” out of Social Media
Measurement is the “Social Media 2.0” topic of discussion in 2011. From sessions at South … Read More >
New Study: Social Media Marketing Spends to Increase
According to a new study from Mashable and Effie Worldwide, 70 percent of marketers plan … Read More >