GroundFloor Media & CenterTable Blog

Creativity: Put in the Time

As social media professionals and strategists, we’re constantly looking for new and fresh content. And frequently – as was the case with our Hand Hygiene campaign – we have half-baked ideas that cross our desks. The easy reaction is to pass them off as simply that – half-baked – and either discard the idea or produce something quick and simple. But that’s not how great content is made.