How GFM and CenterTable Helped Denver Parks and Rec Raise EAB Awareness
Denver Parks and Rec saw the EAB threat coming to town. Find out how GFM and CenterTable helped raise awareness through an integrated marketing campaign.
Smart Brands Use Design to Show Off What They’re All About
The best brands understand that graphic design is a storytelling tool, not just pretty pictures. … Read More >
“Would You Actually Watch This?”
“Before we produce any piece of content, we ask our creative team, ‘Would you actually … Read More >
Veni, Vidi, Vegas – Lessons from NAB
Hi! This is Armand. I interrupt your regularly scheduled Weekly Reads to bring you highlights … Read More >
Get Grounded Spotlight: PlatteForum
Throughout 2018, GroundFloor Media has shown a spotlight on the many nonprofit partners that we … Read More >
Our Growing Connectedness: Changes in the Tech Space that you Need to Know About
In this age of being constantly connected, people have come to expect that the information … Read More >
The New Era of Creative Storytelling (Part 2 of 2)
In the Modern Age bigger isn’t better, but effectiveness is. And we have the means to measure effectiveness down to the penny. We need to stop trying to “go viral” or somehow duplicate the Super Bowl Oreo tweet and spend that time creating content aimed at cultivating specific, high-quality audiences instead.
The New Era of Creative Storytelling (Part 1 of 2)
It’s helpful to look back at history and understand how and why things happened before talking about how we can improve our digital storytelling. This is a social media history tour through the eyes of a guy who has been involved in the industry since the pre-MySpace Days.
How do you elicit emotion in an on-camera interview? Embrace your own
Everyone knows the shot. And everyone wants it. We were on set at a video shoot with … Read More >
Thoughts from CenterTable’s 6th SXSWi Denver Download
The Denver Download is a chance for our clients and partners who attended the SXSWi conference in March to share the knowledge they gained with other clients, partners and colleagues back here in Denver. This year’s panel consisted of Comcast’s Cindy Parsons, Sukle’s Dan Schultz, Children Hospital Colorado’s Elizabeth Whitehead and CenterTable’s Jim Licko. Here’s what we learned.