GroundFloor Media & CenterTable Blog

Social Capital: TRUST

There are a lot of tips and best practices for increasing workplace productivity. It is something no business, of any size, can ignore.

Social Media: Marketing vs. Community Building

Even social platforms themselves are walking the fine line between marketing and community. As Instagram is set to roll out its new ad platform in October marketers love the “two cents per view” ROI that some users are claiming, but the biggest and most impactful question for Instagram is how might the ads affect the perceived quality of the platform?