The Digital Advertising Landscape Evolves
Facebook, Twitter and Google each claim to be rolling out shiny new features to make … Read More >
New Features for Your Fourth of July Week
It seems you can’t even take a couple of days off to celebrate America’s independence … Read More >
Hot Platforms Offer Cool New Features, Just in Time for Summer
It may not be official, but summer is in full swing and everything feels fresh … Read More >
Psychographics > Demographics, and What That Means for Digital Marketing
Psychographics can be an amazing asset to marketers, but they also quickly bring to light one truth that too many marketers are currently ignoring: Messages need to be extremely tailored to your audiences. Gone are the days of “one-to-many messaging” if you want to see specific results.