As social media professionals and strategists, we’re constantly looking for new and fresh content. And frequently – as was the case with our Hand Hygiene campaign – we have half-baked ideas that cross our desks. The easy reaction is to pass them off as simply that – half-baked – and either discard the idea or produce something quick and simple. But that’s not how great content is made.
Given current user and content consumption statistics, incorporating additional video content into our integrated approach to digital marketing continues to be a growing need for our clients and their customers – so investing more resources in video is a no brainer.