Using Influencers to Build Brand Success
The days of defining and targeting “influencers” as the accounts with the highest number of … Read More >
Does Your Marketing Mix Have Enough Ingredients?
Too often in marketing organizations a small number of tactics receives a disproportionate amount of … Read More >
What is COVFEFE? Potentially an Amendment to the Presidential Records Act
The internet went into a flurry after Donald Trump’s Twitter typo, trying to decipher what … Read More >
Hot Platforms Offer Cool New Features, Just in Time for Summer
It may not be official, but summer is in full swing and everything feels fresh … Read More >
Using Bad Press to Educate the Masses
A couple weeks ago, the Golden State Warriors finally found out they would be playing … Read More >
What do you need to manage a Facebook Live broadcast?
We all know that live video can result in huge impression numbers on multiple social … Read More >
The State of Digital Marketing – 2015
Marketing departments and creative agencies are at a crossroads. Marketing departments are struggling with where to prioritize budgets (and who to hire to do the work!) – and if any of you attended the Evolve or Die SXSW session this past March, it’s clear that traditional agencies have just as many questions about navigating the digital arena. What does Digital Marketing really mean in 2015?