Owner of Popular Denver Restaurant Regularly Puts Online Critics on Blast
Consider your audience’s response. That’s a cardinal rule for consumer brands when considering digital content. But does the same now go for consumers?
Yelp Tips Help Business Owners Navigate Review Sites
As review sites like Yelp, Angie’s List and TripAdvisor continue to grow both in consumer use and search engine value, we at GFM receive more frequent questions from clients regarding how to manage a brand’s reputation on these sites. While in the eyes of a business owner review sites can look like the “Wild West,” understanding the etiquette associated with each platform and spending time to monitor and engage in a meaningful manner can go a long way.
What We’re Reading – Week of April 30, 2012
Metrics Jen van der Meer: The Cost of Being Human (presentation) We’ve been back from … Read More >