Noble, DCPA Combine Arts, Energy in Innovative Education Initiative

Challenge

Noble believes that focusing on programs for youth and education will directly impact the future workforce. The company wanted to find a partner that could help to leverage STEAM (science, technology, engineering, arts and math) education with 5^th graders across Colorado, highlight future job opportunities and showcase new technologies and innovations in the industry.

Solution

Noble Energy partnered with the Denver Center for the Performing Arts (DCPA) to develop an innovative curriculum that supports STEAM education. Working hand-in-hand, DCPA Dramatic Learning^TM teachers and Noble employees brought the subject of energy to life for students. Challenging students to get out of their seats and act as rocks, plants and animals allowed them to immerse themselves in the material and internalize the lesson. GroundFloor Media and the CenterTable team recognized this as a great opportunity to leverage storytelling by developing an article for the DCPA’s Applause Magazine, curating and sharing social media posts about the program, launching a digital advertising strategy, and creating a video of the program by cross partnership with another Noble partner, The Tennyson Center for Children.

Results

• Noble and the DCPA have reached more than 885 students in 22 schools across Colorado
• The DCPA program has been so successful, Noble entered into a three-year commitment with DCPA to provide this unique curriculum to a wider array of Colorado schools
• Five Counties Served (Arapahoe, Denver, Douglas, Jefferson, and Weld)
• 15 Noble Energy Volunteers provided more than 45.5 hours to the program
• Corporate highlight in the DCPA Applause Magazine
• Noble ad and corporate sponsorship placement on DCPA website