Our Team

Jill Petersen

Senior Director of Communications

Having worked with both consumer and business-to-business clients, Jill has driven multifaceted communications programs for clients including Craig Hospital, Bellco Credit Union, LiveWell Colorado, BNSF Railway, USA Swimming and USA Cycling. Before joining GroundFloor Media, she served as director of public relations at EffectiveUI, a Denver-based user experience agency. During her tenure, she significantly increased the company’s thought leadership, grew its media presence by more than 200 percent and drove new customer leads that were directly attributed to media and analyst relations.

Denver, Colorado
Colorado State University
All kinds! Preferably live. Currently on my playlist are Pearl Jam, Imagine Dragons and Taylor Swift (thanks to my 7 year old daughter)
Creamer. With some coffee for flavor.

Structured, philanthropy-focused lover of the outdoors

A Denver girl born and raised, Jill enjoyed a stint in Seattle but after missing the Colorado sunshine, made the move back home. Jill loves spending time with her husband, their two children and dogs. She is a runner and triathlete and, like a true Coloradan, she skis, camps, bikes and hikes as often as she can, often while also raising funds for a deserving charity. As long as there are no walls around her, she’s happy. But when forced indoors, she loves to cook – whether it’s trying new recipes or baking with her kids – to her there’s nothing better than cooking a great meal for family and friends.

Other Team Members

Carolann Samuels profile picture

Carolann Samuels

Senior Director of Communications

Rebecca Scanlan profile picture

Rebecca Scanlan

Senior Director of Communications

Jeremy Story profile picture

Jeremy Story

Vice President

Kristina Reilly profile picture

Kristina Reilly

Vice President of Business Operations