Jill Petersen
Senior Director of Communications
Having worked with both consumer and business-to-business clients, Jill has driven multifaceted communications programs for clients including Craig Hospital, Bellco Credit Union, LiveWell Colorado, BNSF Railway, USA Swimming and USA Cycling. Before joining GroundFloor Media, she served as director of public relations at EffectiveUI, a Denver-based user experience agency. During her tenure, she significantly increased the company’s thought leadership, grew its media presence by more than 200 percent and drove new customer leads that were directly attributed to media and analyst relations.
Structured, philanthropy-focused lover of the outdoors
A Denver girl born and raised, Jill enjoyed a stint in Seattle but after missing the Colorado sunshine, made the move back home. Jill loves spending time with her husband, their two children and dogs. She is a runner and triathlete and, like a true Coloradan, she skis, camps, bikes and hikes as often as she can, often while also raising funds for a deserving charity. As long as there are no walls around her, she’s happy. But when forced indoors, she loves to cook – whether it’s trying new recipes or baking with her kids – to her there’s nothing better than cooking a great meal for family and friends.
